I build a blogging platform. So when people started saying blogs are dead, it wasn’t an abstract debate for me. It was existential.

I spent months turning this over. Here’s what I landed on — and I only figured it out by writing it down.

#The Doubters Are Right (Mostly)

You write a blog post. Someone asks ChatGPT the same question. They get a good answer. They never visit your site. This is happening millions of times a day.

If your blog was a directory of facts optimized for Google, that game is over. AI plays it better and faster. It can answer “how to set up a Dropbox sync” in seconds. It can summarize, compare, explain. The content farm is dead. Good riddance.

But AI can’t tell you what it feels like to make a decision that looks rational on paper but was really driven by taste. The anxiety behind the tradeoff. The stubbornness that made you go against the obvious choice. The curiosity that kept you up at night. That’s the stuff only someone who lived it can write about. It can generate a post. It can’t have a stake in one.

So the doubters are half-right. They’re right about what died. They’re wrong about what’s left.

This isn’t for everyone. If you blogged to rank on Google or earn ad revenue, I don’t have a counter-argument. But if you’re a builder shipping things, someone thinking in public, anyone with lived experience worth sharing — keep reading.

#Writing Changes the Writer

I had this post figured out in my head for weeks. Clear thesis. Solid arguments. Done.

Then I tried writing it down. It fell apart.

That’s the point. Not the post. The thinking. Writing exposes gaps that staying in your head never will. I sat down believing one thing. I finished the draft believing something sharper.

AI can write a blog post in seconds. It cannot do this part for you. It can’t discover what you believe — only you can, and only by doing the work of putting words on a page.

#Publishing Raises the Stakes

I could’ve kept all this in a journal. Nobody would read it. Nobody would disagree.

But putting it on a blog changed how I thought about it. I spent longer sitting with the argument. I hunted for the counterpoint before someone else could. I rewrote the paragraph that felt right but couldn’t survive scrutiny.

Writing forces commitment. Publishing creates accountability. Do it enough and it compounds into identity.

Private thinking is rehearsal. Publishing is the performance.

#I Used AI to Write This

AI handled the prose, the structure, the polish. I even had it challenge my arguments — poking holes in the thesis until I could defend it or change my mind.

But the thinking — whether blogs still matter, who they matter for, why I kept building a blogging platform when the doubters had a point — that was months of me wrestling with it alone.

The act of writing it down is what made it clear. I didn’t know what I believed until I wrote it.